Why? Because you want to grow your brand with clear and consistent messaging. Yup, we know it’s cliched but it’s vital to get your brand message on point. Brand statement – What’s the essence of your brand? The special sauce which makes your business unique. Brand vision – What’s the end goal for your customers?
Want to write compelling copy to promote your business online? Yes, then write for people first! 1) Avoid getting hung up on SEO (search engine optimization) and attempting to cram in multiple keywords. You need a smattering, but too many and your copy isn’t reader friendly. Google might love you, but your audience won’t! 2)